The most common mistake any company or individual can make when venturing out on a new website project is to assume that design is everything. I can assure you that your website’s design on its own is not what will make you successful.
A quality and professional web development service is what will affect the success of your site and its online objectives. High standards (above industry) are developed for a reason, and that is to ensure the product and service you receive is of paramount quality and to a professional level, so that your website will function as intended and provide the right return on investment.
Too many businesses that are relying on the success of their website to help drive their business will bypass the crucial step of dealing with a professional development company based on price.
In this article I will reveal 10 tips to choose the right development company and how it will better your project’s success.
10 Tips to Choose the Right Web Development Company
Track Record – Choose a company that has an established track record. Generally a web company that has more than 15+ websites that they have designed or developed in-house with case studies to show their achievements. Any qualifications or awards won will also help establish this.
Methodology – Ensure your chosen company has a strong web development methodology or process. This means that when your chosen company develops your website you can track the progress of your project and ensure all key quality standards are covered.
Usability – Design does play a heavy role in the development of your web project. Ensure the company you choose has strong visitor usability and user-friendly interaction knowledge. Usability is how visitors will interact with your website and how effectively they reach your end goal.
Development Team – The company you choose should have an in-house development team. Don’t use a company that is going to send your project work off to another country or other out-sourced web companies. You don’t want to be chasing an invisible rabbit down a hole should things be affected by an unforeseen event.
Design Team – Your web company ideally should have an in-house design team, unless you are dealing with another individual or company for design. This tip relates to tip 3, if your web company has a designer in-house this will better the success of the project as the development will mirror the design better and its objectives.
SEO – Choose a web development company that has an understanding of search engine optimization. Another important factor to any web projects success is making sure the company you deal with knows about SEO and how it will affect your website.
Social Media – Social media is a new form of marketing and can drive great results. Dealing with a web developer that understands this can help you drive better traffic and alternative forms of login.This tip applies to socially active websites and e-commerce based projects.
Content – Content is the biggest thing that pushes your website and draws in your visitors. Content will be the main thing that will sell your services or product, the company you deal with should have good development techniques to structure content effectively.
E-commerce – Choose a web development company that has e-commerce experience. E-commerce is fast becoming the biggest way to make money online, how your customers make payments is very important. Make sure you deal with a development company that can recommend and implement the best payment methods available.
Support – The most important tip to date, your development company must be able to support you as a customer and provide ongoing maintenance and service. Work with a company that is going to be around a year from the time you employ them, too many customers I have met have been left in limbo because the company or individual they were dealing with has gone bust or skipped the country to leave you in the middle of nowhere.
In summary there are a number of aspects to take into consideration before making your web developer choice. I am confident this article with the above 10 tips will help you qualify the best company to deal with for your new web project.
The majority of the 10 tips should already be covered by your chosen development company, but it does not hurt you to double-check. I highly recommend you ask your chosen company questions based on my 10 tips above, this will help establish them as the right business to deal with.
All successful web projects are a result of planning and evaluating, failing to plan and evaluate your development choices could mean failure of your website.
Choose wisely and approach everything smartly, remember if you put in the leg/foot work to start with, you will reap the benefits later.
Ben Davis is the sales and project manager for MediaCore a Specialist Web Company based in Auckland, New Zealand. He has had 6+ years of experience managing web design and development projects for his clients. He is also the author of ‘5 Tips To Search Optimize Your Business’.
MediaCore is Auckland New Zealand’s Leading Specialists for Web Design and Web Development. We provide professional and high quality web design and web development services that will meet all your online business needs. We are specialist Magento eCommerce and Joomla CMS web designers and developers.
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